Awash Bank has significant market coverage which represents a strong entry into an important market with a proven market leader. Awash Bank is also the majority owner of the PSS switch. “Our partnership with Discover Global Network reflects our commitment to increase and diversify payments for our local and international merchant clients and, in doing this, they will have more opportunities for revenue growth.” said Tadesse Gemeda, Chief Wholesale Banking Officer, Awash Bank.
The agreement makes it possible for Discover to collaborate with additional acquiring banks in the region in an effort to increase acceptance for Discover, Diners Club International, PULSE and Network Alliance partner cards from POS, ATMs and via the e-commerce payment pages. “Our cardholders, both as corporate travelers and tourists, wish to use their preferred card as they resume their international travels to Ethiopia. This partnership with Awash Bank is key in regenerating transaction volumes in Ethiopia” said Matt Sloan, Vice President of International Markets, Discover Global Network.
Discover Global Network, the payments brand of Discover Financial Services, includes Discover, Diners Club International and PULSE and more than 20 alliance partner networks including relationships in Brazil, South Korea, Nigeria, India and Turkey. It is present in over 200 countries and territories with more than 48 million merchant acceptance locations and 2 million ATM cash access locations.