Awash Bank has signed a strategic partnership with M-PESA to roll out innovative digital financial products starting with “Errif be M-PESA / እርፍ በኤም-ፔሳ”, a convenient overdraft service that allows customers to complete M-PESA transactions even when their wallet balance is low.
On the signing ceremony, Awash Bank CEO Mr. Tsehay Shiferaw said that the Bank remains technology focused Bank that works to update, improve and install state-of –the-art technology year in and year out. Our Awash-Birr Pro mobile app, our digital Microloan Services with special attention to SME and MSMEs and Awash Lehulum, are few among others that manifest our dedication for digital services.
“I believe, this partnership is more than a collaboration between Awash Bank and M-PESA; it is a promise for our shared commitment to deliver accessible, affordable, and secure saving and credit services to our customers coming from all walks of life’’, he added.
“We are proud to join forces with Awash Bank, an institution that has long been a pillar of Ethiopia’s financial system. The opportunity to improve the financial well-being of our customers is significant, and it is only through strong partnerships with institutions such as Awash Bank that we can bring this vision to life. Our collaboration on Errif be M-PESA, our first digital credit product, represents a major milestone. It not only expands access to credit, empowering our customers to complete transactions even when their balance is low, but also establishes our foundation for data-driven lending, helping us better understand customer loan behavior”, said Elsa Muzzolini, CEO of M-PESA
This partnership showcases strong ecosystem collaboration, combining Awash Bank’s trusted infrastructure with M-PESA’s mobile-first platform to expand access to digital financial services for all Ethiopians.